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Tell Scholastic: Stop Selling Bratz in Schools

The Bratz - a line of highly sexualized dolls for girls as young as four are - being marketed in schools by Scholastic, Inc.  Scholastic promotes Bratz through its book fairs and book clubs, selling titles such as Lil' Bratz Dancin Divas; Lil' Bratz Catwalk Cuties; and Lil' Bratz Beauty Sleepover Bash to a captive audience of young students. 

The Bratz - whose wardrobes include miniskirts, fishnet stockings, and bikinis - were recently singled out the by American Psychological Association for contributing to the sexualization of young girls.  Please tell Richard Robinson, President and CEO of Scholastic Inc., that commercially- driven, sexualized stereotypes have no place in schools.

Personal letters have an even greater impact.  If you choose to edit your message to make it more personal, please change the subject line as that will increase the chance that your changes will be noticed.


November 20, 2009

Subject:





Dear Mr. Robinson,


We will add your signature from the information you provide.
 


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